At first glance, the sheer rate of change in the mobile web can seem intimidating. If the regular internet is a moving target, then the mobile web is a cheetah!
With our help, you’ll discover what makes a great mobile Web site, the technologies that help you get around the limitations, and how to pack a punch on the small screen.
Description
By Janine Warner & David LaFontaine
Wiley Publishing
At first glance, the sheer rate of change in the mobile web can seem intimidating. If the regular internet is a moving target, then the mobile web is a cheetah!
With our help, you’ll discover what makes a great mobile Web site, the technologies that help you get around the limitations, and how to pack a punch on the small screen.
Authors Janine Warner and David LaFontaine explain some of the things you’ll learn in Mobile Web Design For Dummies
How to make a big impression on the small screen
- Small space, big challenge — examine what makes mobile a different creature and the specific design challenges involved
- Tips for adapting an existing site to mobile
- Planning an effective mobile strategy
- How to build a site that works well on all mobile devices: smartphones, touchscreen phones, and feature phones
- Tools of the trade — discover the best markup language for your audience: WML, XHTML MP, or HTML5
- Maximize mobile features — take advantage of special features on the iPhone®, Android, and BlackBerry® Storm
- Testing, testing — discover how to test your mobile designs with online emulators
- Mobile Multimedia — find out how to add audio and video and optimize images for the small screen
- Spread the word — explore marketing options to get the word out about your mobile site
- M-commerce and how to add a mobile-friendly shopping cart to your site
- How to test mobile designs, even when you don’t have a mobile phone using mobile emulators
- Interviews with top mobile experts
- Based on extensive research, writing, editing, and testing, Mobile Web Design For Dummies is already getting great reviews.
Table of Contents
Part I Designing for Mobile Devices
Chapter 1: Understanding What Makes Mobile Different
Chapter 2 Designing for the Mobile World
Part II Following Mobile Web Standards
Chapter 3 Creating a Simple Mobile Site
Chapter 4 Introducing XHTML and CSS (was Chapter 3)
Chapter 5 Comparing Mobile Markup Languages
Chapter 6 Developing Multiple Mobile Designs
Chapter 7 Testing and Publishing Mobile Sites
Part III Multimedia, Marketing, and E-commerce
Chapter 8 Using Images and Multimedia in Mobile Designs
Chapter 9 Creating Mobile Friendly Blog pages
Chapter 10 Mobile Marketing and Social Media
Chapter 11 Adding E-commerce to Mobile Sites
Part IV Part of Tens
Chapter 12 Ten Mobile Interface Challenges and Opportunities
Chapter 13 Ten Great Mobile Sites
Appendices
Appendix A: Interviews with Mobile Design Experts
Appendix B: Image Optimization
