Introduction

How to welcome everyone to your Web site through your language


Introduction

When you build a Web site, you want people to look at it and enjoy it. You might be trying to sell things or you might just be trying to express some ideas or have some fun. Whatever the purpose of the site, people will not stay unless they are comfortable. Sometimes language can turn people off when you don't want it to — if you want to avoid this but aren't sure how, keep reading.

What is bias-free language?

Basically, bias-free language means using terms that treat people with respect. Sometimes it means leaving out certain kinds of words altogether, such as not describing someone's physical characteristics when doing so serves no purpose.