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Hi, I’m Janine Warner, author of more than a dozen books about the Internet and a growing collection of training videos and free tutorials.
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Facebook: Should you show your face on a Fan Page, Group, or Profile?
Facebook is the unquestioned market leader in the social networking space. Their growth over the last three years has been mind-boggling. In December 2008, the site had 42 million registered users in the U.S.
As of December 2009, there were 100 million U.S. citizens on Facebook, and 350 million worldwide. That’s an enormous audience, one that authors, actors, and others around the world are trying to figure out how to use to promote their books, connect with their fans, and do market research.
But Facebook can be confusing so this month, I’m going to focus on the question: What’s the difference between a Facebook Profile, a Facebook Fan Page, and a Facebook Group, and how can I figure out which one is best for me?
In a nutshell, Profiles are for individuals, Groups are meant to foster discussion, and Fan Pages are designed for actors, authors, businesses, bands, and the like to broadcast information to an audience. (Read full comparison of Facebook Fan Pages, Groups, and Profiles.)
Email Services Reviews and Comparison Table
I’ve spent way too much time in the last few weeks working my way through five different email services. I signed up for each one, took the time to hand-enter and import addresses to test the features, browsed their various templates, and experimented with their template editing tools.
None of them got a perfect score. Big surprise, right?
Follow these links to:
- Learn more about what you should consider when choosing an email service, read this review.
- Compare all of the different these bulk email services quickly in this comparison table.
- For this review, I tested these popular services: ConstantContact, iContact, BenchMark Email, AWeber and StreamSend.com.
How to send email newsletters (without looking like a spammer)
The first thing you should know about building your online network through a newsletter is how not to look like a spammer. Anyone who has an email inbox knows that clogging it up with unwanted messages is the quickest way to infuriate the very people you want to reach.
Bulk email services offer a panoply of tools designed to help you get your messages out, while complying with both Federal laws and "netiquette." (Read more)
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